Traditional sales and marketing models are all about pursuit … Cold call, knock on doors, deliver your pitch.

This method can be effective. Indeed, many great companies have been built using this platform.

But what happens when you can switch from pursuit to attraction? From hunting to gathering? From interruption marketing to engagement?

The Internet has made it much easier to attract and engage your customers. Now you can connect almost instantly via email and on social media sites. You can provide ongoing value and easily stay top-of-mind.

Isn’t that what you want?

The web also has made it ...