If you have all the tasting room customers you can handle ... or if you’re maxed out on the number of wine club members you can manage ... or if you’re selling out of every last bottle of wine you produce ... then go ahead and keep doing what you’re doing! It’s obviously working for you!

If, on the other hand, you want more customers and want to sell more wine, then you should look at incorporating a social media marketing strategy.

According to The 2011 Social Media Consumer Trend and Benchmark Report ...