In 1996, Bill Gates wrote an article titled “Content Is King.” He was talking about information on the Internet, of course, and since then, the debate has raged over whether or not he was right.

I think anyone would agree that Bill Gates is a smart businessman and a savvy marketer. His “notions” have made him a lot of money.

So I’m in the camp that agrees with him about online content. Are you with me?

But, while I do agree that “Content is King,” I feel that there has to be a caveat … it has ...