engagement marketing

Show You Care and Improve Customer Retention

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Why do customers leave you and stop buying your wine?

Business2Community cites a study by the Rockefeller Foundation that indicates a whopping 68% of customers who leave a business (across all industries, not just the wine industry) do so because they believe you don’t care about them.

They believe you don’t care.

So how do you change that perception? How do you go from cold and unfeeling business to warm and caring brand?

The simple answer is that you get personal …

You start connecting and engaging with your customers and club members. You spend “quality time” with ...

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Are You Pursuing Customers or Attracting Them?

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Traditional sales and marketing models are all about pursuit … Cold call, knock on doors, deliver your pitch.

This method can be effective. Indeed, many great companies have been built using this platform.

But what happens when you can switch from pursuit to attraction? From hunting to gathering? From interruption marketing to engagement?

The Internet has made it much easier to attract and engage your customers. Now you can connect almost instantly via email and on social media sites. You can provide ongoing value and easily stay top-of-mind.

Isn’t that what you want?

The web also has made it ...

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