Do you remember English class discussions about active vs. passive voice?

Did you get it then? Do you remember it now?

Do you care?

Maybe you should! Especially if you’ve got sales and marketing copy published on the web. (And who doesn’t?)

Web copy is more engaging – more effective – when you use verbs with an active voice. Consider the difference:

A great time was had winetasting at ______ Winery.

We had a great time winetasting at ______ Winery.

Or what about this:

You’re invited to stop in and visit ...